Francesca
In 2025, while the West is obsessed with Ozempic, red-light panels, collagen shots and intermittent fasting, China has quietly moved into a new era of biohacking — more integrated, more functional, and deeply connected to its 5,000-year cultural heritage.
In China, beauty, health and longevity aren’t separate categories.
They form one single lifestyle system, blending:
- modern science
- traditional Chinese medicine (TCM)
- advanced skincare biotechnology
- emotional wellness
- daily rituals
- and practical, elegant aesthetics
And two brands — Proya (beauty) and ANTA (sportswear) — are leading this quiet revolution among millions of Chinese women.
Let’s dive in.
Proya: The Chinese Skincare Giant Blending TCM, Science and Real Results
Founded in 2006 in Hangzhou, Proya grew quickly and silently until it became one of China’s largest skincare companies. Today, it competes directly with L’Oréal’s local division and dominates the 25–40 female demographic.
Why Chinese women love Proya
1. TCM 2.0: Ancient ingredients, modern clinical validation
Proya’s signature is merging traditional ingredients with laboratory-grade science.
Key bioactive ingredients include:
- red ginseng — cellular energy + firmness
- micronized pearl — radiance + renewal
- astragalus — barrier support
- cordyceps extract — vitality + anti-fatigue
The difference? Proya actually publishes clinical studies, several indexed in PubMed — rare among affordable Asian brands.
2. Scene-based skincare for real modern life
Chinese urban life involves:
- high pollution
- intense workouts
- long working hours
- humidity changes
- stress-driven inflammation
Proya designs skincare for situations, not skin types.
The viral Ruby Gym Collection, for example, focuses on post-workout barrier recovery, anti-pollution protection and energy-boosting serums.
3. High-power actives at accessible prices
One of the brand’s global hits is the:
Proya Plump & Brighten Youth Essence – Double Anti-Aging Essence 2.0
A bi-phase serum with:
- pro-collagen peptides
- niacinamide
- botanical antioxidants
- lightweight, quick absorption
4. Sustainability that isn’t just marketing
Proya invests in:
- aluminum refills
- recyclable packaging
- upcycling programs that went viral on Xiaohongshu
What Western readers should know
Xiaohongshu (RED) is China’s “Instagram + Pinterest + Amazon” hybrid — and the birthplace of nearly every beauty trend.
But Westerners often ask:
How can we follow Chinese influencers if social networks are restricted there?
Here’s how:
1. Mirror accounts on Instagram/TikTok
Many Chinese creators run secondary accounts managed by agencies outside China.
2. International versions of Chinese platforms
Xiaohongshu has a global English app — limited, but fully functional for trend discovery.
3. Trend aggregators
Portals like:
- Jing Daily
- Dao Insights
- Hypebeast CN
translate and republish Chinese beauty, fashion and culture trends for the international audience.
ANTA: The Chinese Sportswear Brand That Surpassed Nike in Its Own Market
Yes — this really happened.
Between 2024 and 2025, ANTA surpassed Nike in market share inside China.
Not because of low prices, but due to strategy, technology and cultural alignment.
Why ANTA is winning over Chinese women
1. Real sports technology, not hype
ANTA develops proprietary systems such as:
- NitroFlash / NitroSpeed — nitrogen-infused foams with high energy return
- A-Foam — stable, comfortable cushioning
- Carbon or nylon plates — for competitive running
These technologies legitimately compete with Nike’s ZoomX and Adidas’ Lightstrike Pro.
2. Fit designed for the Asian body
ANTA adjusts:
- forefoot width
- arch support
- stability patterns
- overall structure
based on the anatomical needs of Asian consumers.
3. The rise of Guochao: modern Chinese cultural aesthetics
Guochao means “national trend,” a movement blending:
- clean contemporary design
- subtle cultural symbolism
- soft colors
- premium minimalism
No clichés.
Just identity, elegance and modernity.
4. Powerful local marketing
The ANTA Group also controls:
- FILA China
- Descente China
- multiple Olympic sponsorships
This places the brand in the heart of Chinese everyday life — including women looking for performance + style.
The Chinese Biohacking Mindset: Beauty, Health and Energy as One Ecosystem
Chinese women don’t treat longevity as a trend.
They treat it as a daily rhythm.
Their philosophy:
Performance → Energy → Beauty → Sleep → Hormonal balance → Fertility → Vitality
Everything influences everything.
Real everyday habits among Chinese women
- applying ginseng serum before the gym
- drinking medicinal teas during skincare
- practicing jade gua sha while listening to guided meditation
- wearing pelvic-support compression leggings
- alternating HIIT with qigong or tai chi
- slow “tanbu” walks to regulate cortisol
It’s not wellness, it’s integration.
What Are Chinese Jujube and Longan? (Clear explanation for Western readers)
Chinese Jujube (Da Zao)
A red fruit widely used in TCM for:
- nervous system calming
- sleep improvement
- digestive support
- emotional stability
- “blood nourishment” (TCM concept)
Flavor: like a mix of dried apple and soft date.
Longan
A small, sweet golden fruit nicknamed “the fruit of tranquility.”
Traditional uses:
- relaxation
- anxiety reduction
- better sleep quality
- gentle energy support
➡️ Both are staples in Chinese nighttime teas.
3 Simple Chinese Biohacks You Can Start Tomorrow
1. Chrysanthemum + Goji Berry Iced Tea
Perfect for:
- reducing eye strain
- refreshing the body
- lowering stress
- improving mental clarity
2. Yongquan acupressure (center of the foot)
3 minutes before bed → activates the parasympathetic system and deep sleep.
3. Ginseng + Niacinamide Night Serum
Classic Chinese evening combination for glow, energy and skin texture renewal.
The Future of Biohacking Speaks Mandarin
China in 2025 isn’t just following global wellness trends.
It’s reinventing them — with more history, more science, more cultural identity and more heart.
Proya and ANTA are only the beginning.
This is the future of beauty, health and longevity — and it’s happening right now, on the other side of the world.
Chicca Trends