The Amazon UK welcome gift is offered while stocks last and subject to eligibility. These steps explain how to meet the criteria — they are not a guarantee you will receive a gift.
Create your Amazon UK Baby Wishlist
Visit amazon.co.uk/baby-wishlist and create a new wishlist. Enter your due date accurately — this sets your eligibility window and discount activation date.
Add 20 or more items from your checklist
Amazon UK typically requires at least 20 items on the wishlist to qualify. Add items across categories — prams, car seats, nursery furniture, feeding equipment, baby clothing, and toiletries.
Reach the qualifying purchase threshold
A qualifying purchase must be made from your Baby Wishlist — by you or a gift-giver. Check the current threshold at amazon.co.uk/baby-wishlist before making any purchases specifically to trigger the benefit.
Confirm a UK delivery address
The welcome gift ships only to eligible UK residential addresses. BFPO addresses and international forwarding addresses do not typically qualify. Confirm your address is correctly set before the qualifying purchase is made.
Claim your gift when notified
Once eligible, Amazon sends an email notification or displays a claim prompt in your wishlist dashboard. Follow the claim link and confirm your delivery address. If no notification arrives after several weeks, check your wishlist management page directly.
Common questions
Is the UK welcome gift guaranteed?
No. Amazon UK explicitly states the offer is while stocks last and subject to eligibility. Qualifying makes you eligible — it does not guarantee fulfilment.
Does the 15% discount apply to every item on my wishlist?
No. The completion discount applies to eligible items only. Categories, specific brands, and third-party sellers may be excluded. Review your wishlist items against Amazon’s current exclusion list before planning large purchases.
When is the best time to create my Baby Wishlist?
As early in pregnancy as practical. The eligibility window typically begins around 180 days before your due date, giving you the longest possible benefit window.
Can I use the 15% discount after my baby is born?
Yes. The discount window typically extends for approximately 90 days after your due date. Verify the exact post-birth window in the current programme terms.
